For immediate release
September 3, 2001

Agreement with  to expand
American Reliance's reach throughout Canada

September 3, 2001- American Reliance, Inc.today formally announced the establishment of an exclusive representative agreement with Canada-based Electro-Meters.  One of Canada's top test and measurement distributors, Electro-Meters has agreed to act as a representative of AMREL in the promotion, sales, and support of AMREL Programmable DC Power Supplies throughout Canada. 

After receiving a referral from a business contact, Electro-Meters approached AMREL to determine whether they would be willing and able to provide DC power supplies to compliment their existing lines.  AMREL responded with enthusiasm and shortly thereafter offered Electro-Meters an exclusive
representative agreement.  According to Electro-Meters' Vice President of Sales, Robert Turnbull, "We have been looking for a quality DC power supply line for some time. AMREL was a perfect choice."  This agreement will not only provide Electro-Meters with a quality line of power supplies, it will also provide AMREL with an experienced distributor, and a client base that has been under development for over 38 years.

"I am very excited about our new relationship with Electro-Meters," said Ron Patterson, American Reliance Director of Sales, "their organization comes highly recommended to us by Industry sources and fellow principals, who have the utmost regard in the test and measurement industry."  AMREL is optimistic that this representative agreement will present opportunities for further growth, and is confident that Electro-Meters will embrace AMREL's commitment to superior service, quality, and performance.

About American Reliance

Since 1985, American Reliance, Inc.,(ARI) a division of AMREL Corporation has dedicated its operations to the design, development, manufacturing andmarketing of high quality and cost effective programmable power supplies and electronic loads for industrial and military ATE markets.  ARI is proud to offer the world's widest selection of programmable power products on the market today, along with custom designs and modifications made to address our customer's priorities.With an impressive client list consisting primarily of Fortune 1000 Corporations,combined with a worldwide distribution network in more than 20 countries, American Reliance is currently exceeding growth forecasts and is anticipating an even greater acceleration. ARI believes that it's current, and more importantly, it's long-term success is, and will continue to be built on a foundation of customer
trust and loyalty.  For more information on American Reliance, please visit http://www.AMREL.com/.

About Electro-Meters

Established over 30 years ago, Electro-Meters has grown to be a leading supplier  of digital and analog panel instruments in Canada.  Beginning as a small partnership, Electro-Meters expanded their facilities and acquired new lines to compliment their existing products.  Electro-Meters' customers now have the choice of not only purchasing electrical meters,they may also choose from an extensive selection of high-end test and measurement equipment.  In this changing, complex and highly competitive economy, Electro-Meters' quality message to meet the objectives of ISO9001 in both spirit and intent is executed with deliberation, persistence and, above all, consistency.

For more information on Electro-Meters, please visit http://www.electro-meters.com/.

Electronic images available upon request

American Reliance Inc., 11801 Goldring Road, Arcadia, CA. 91006 Telephone: 1-800-654-9838   Fax:  626-358-3838 

Contact:
American Reliance Inc.
Anthony Visnjevic
(800)654-9838
anthonyv@AMREL.com"
Home I Company History I Press Release I Trade Show I Support I Products I Applications I Request Form I Contact I Site Map I Job Opportunity I